Signs of The Times: How Signage Shapes Brand Identity

Have you ever found yourself staring at a cool sign while out and about? Perhaps it was the bold color, funky font, or its cool factor. That, my friends, is the secret sauce of signage in the world of branding and identity. It’s way more than just a helpful nudge in the right direction; it’s about creating a spark, making a memorable impact, and giving you a reason to circle back.