At Wayfindit, we don’t just follow the path; we design it. The next five years are set to redefine how people move through space, blending creativity with cutting-edge tech to make wayfinding smarter, faster, and more intuitive. Founder of Wayfindit, Lauren Kelly, shares what’s ahead and how we’re keeping it clever, collaborative, and client-first.
Designing Smarter with Generative Tech
We believe in tools that do more than automate; they elevate. Generative design is helping us prototype faster, visualize options instantly, and bring clients into the creative process earlier. “It’s not just about speed,” Lauren explains. “It’s about clarity. Clients can see their choices in real-time, which makes for sharper decisions and more meaningful conversations.”
Spotting the Invisible
Some wayfinding issues only show up when it’s too late. That’s why we’re investing in tech that flags problems before they become pain points, like missing signage or confusing routes. “We’re using logic-based systems to catch gaps early,” says Lauren. “It’s about ensuring the journey works before anyone takes the first step.”
Expanding Our Digital Footprint
Screens are becoming part of the landscape, and we’re ready. We’re growing our presence in digital signage and dynamic displays, from hospitals to campuses to convention centers. “We’re excited about how digital layers can adapt in real-time,” Lauren shares. “It’s not just signage, it’s responsive navigation.”
Augmented Reality, Real Results
AR isn’t just a catchword; it’s a new layer of clarity. We’re exploring how augmented reality can guide users with on-the-spot prompts, directional overlays, and interactive journeys. “Imagine arrows that appear exactly where you need them,” Lauren says. “That’s the kind of intuitive experience we’re building toward.”
Innovation at Wayfindit starts with listening to our clients and users and being curious. Looking ahead, our focus is on building wayfinding systems that are not only intelligent but also inclusive, adaptable, and deeply human.
Do you have ideas for what’s next in wayfinding? We’re all ears. Let’s shape the future together.